Datsun’s been 28 years dead. Before then it was the brand name under which Nissan sold in Europe, North America and Australia. And after all this time away may return the name back in the car world, alone or in a slightly different form.
On the WWW’s plans are rumors that the famous Nissan Datsun name back to life and to create some sort of budget brand will do (Dacia is sometimes not enough budget?). In 2006 appeared before on this rumor even when it was still considered a hipster brand for young folks, like Toyota Scion brand positioning. The new Datsun would be especially in emerging markets (BRIC countries) be able to score. They would intend to make models of around $ 5,000 (approximately 3,500 euros) in the market.
According to the Nikkei, the Japanese plan to make a comeback in 2013 with the brand. A return of the legendary 240Z we do not expect, but we now for Nissan. (via TTAC)
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